深入挖掘潜在客户，如何将某些常用的功能转化为卖点！ -云顶国际集团

教程简介

如何将某些常用的功能转化为卖点

你将学习:

区分功能和好处。
确定利益的好处，
这意味着能轻松能够深入挖掘潜在客户的思想，并找到他们的动机。

运用简单而有效的三步框架来撰写营销文案。
将冷酷的功能转化为强大的情感利益。
理解并应用在营销信息中最重要的3个触发词。
和更多的

文件目录

 ├─1. copywriting how to convert cold  features into benefits that sell
   │      1. introduction.mkv
   │      1. introduction.vtt
   │      2. here is what you will learn in short.mkv
   │      2. here is what you will learn in short.vtt
   │      3. the difference between features and benefits.mkv
   │      3. the difference between features and benefits.vtt
   │      4. convert cold features into benefits that sell.mkv
   │      4. convert cold features into benefits that sell.vtt
   │      5. what is the benefit of the benefit.mkv
   │      5. what is the benefit of the benefit.vtt
   │      6. the ladder of abstraction and your benefits.mkv
   │      6. the ladder of abstraction and your benefits.vtt
   │      7thepl~1.mkv
   │      说明.txt
   │      
   ├─2. your project
   │      1. your project assignment.html
   │      2. benefits and features - print.pdf
   │      3. project assignment example.pdf
   │      说明.txt
   │      
   ├─3. your bonus
   │      1. grab your bonus now!.pdf
   │      2. copywriting & marketing books recommended by vladimir raykov.html
   │      说明.txt
   │      
   └─4. bonus for 2017- audio version for your mp3 player & all presentations (pdf)
           1. introduction - audio.html

教程大小

383mb

教程语言

教程语言：英语 / 无字幕