《外贸英语函电》隋思忠，向荣编著|(epub azw3 mobi pdf)电子书下载-云顶国际集团
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图书名称：《外贸英语函电》
- 【作 者】隋思忠，向荣编著
- 【丛书名】21世纪高职高专财经类专业核心课程教材
- 【页 数】 250
- 【出版社】 沈阳：东北财经大学出版社 , 2016.08
- 【isbn号】978-7-5654-2417-5
- 【价 格】32.00
- 【分 类】对外贸易－英语－电报信函－写作－高等职业教育－教材
- 【参考文献】 隋思忠，向荣编著. 外贸英语函电. 沈阳：东北财经大学出版社, 2016.08.
图书封面：
图书目录：
《外贸英语函电》内容提要：
本书是一门融国际贸易业务知识与英语知识为一体的高层次的应用语言课程，旨在使学生了解对外经贸业务各个环节，同时学习和掌握英语在各业务环节中的应用。
《外贸英语函电》内容试读
/unit 1 modern business letters
text a effective business letter-writing
the objectives of communication are to obtain complete understanding between the partiesinvolved.if you can communicate effectively,that means you have an important and highly valuedskill.effective communication is the "lifeblood"of every company and a key to success in yourbusiness career as well as in your personal life.
communication is so important that without it a company can not function.since a company isa group of people associated with business,its activities require human beings to interact withand react to each other;to exchange information,idea,plans and proposals;to coordinate;tomake decisions.
communication to person outside the company (customers,inquirers,suppliers,and thepublic)can have a far-reaching effect on the reputation and ultimate success of the company.
thus employees who communicate effectively can contribute in a variety of ways to thelifeblood of their company.successful messageseliminate unnecessaryadditionalcorrespondence,save time and expense,build favorable impressions,enhance goodwill,andhelp increase company profits.
in the business community today,the importance of good communication skills is even morestressed,as it is essential that employees can use the tools of the developing informationtechnology to communicate clearly,accurately and effectively.
text b the language of modern business letters
all business letters have two main functions:
a)to ask for and give a reply to an enquiry,offer,order or complaint.
b)to keep a record of all the important facts for ready reference.
the language of old-style business letters is often long and complicated.such letters areliable to confuse the readers.a confused and over long letter may be put aside until someoneexplains its meaning,and this may mean delay.since a letter is written for the readers,thelanguage of modern business letters should be simple,clear and direct.the writer states thepurpose of his letter briefly,and the letter is short and friendly.such letters help the writers asmuch as the readers,and will probably mean an earlier reply.
nowadays,more and more people like to do business through a fax machine by sending faxes oreven on the web by sending e-mails.the former is the abbreviation of facsimile,which is actually anexact copy of a document,a picture or a piece of writing sent or received by an electronic system
2外贸英语函电
using telephone lines.the latter is correspondence sent or received on the web,which is faster andmore convenient than ordinary letters.at the moment,the e-commerce involves offering,ordering,enquiring,payment and complaint,etc.but all these are still based on the business letters and everydaylanguage.so,effective writing is vital to the success of business activities,which includes correctform,explicit content,compact structure,natural and conversational style.
here are two letters.one is an old-fashioned,pompous style of english,which is too longand complicates the message.the other is in a simple and clear style.
old-fashioned style
dear sir,
i beg to acknowledge receipt of your letter of the 15th inst.in connection with our not clearingour account which was outstanding as at the end of june.
please accept our profuse apologies.we were unable to settle this matter due to the suddendemise of mr.noel,our accountant,and as a result were unaware of those accounts which wereto be cleared.we now,however,have managed to trace all our commitments and take pleasurein enclosing our remittance for f 620 which we trust will settle our indebtedness.
we hope that this unforeseen incident did not in any way inconvenience you,nor lead you tobelieve that our not clearing our balance on the due date was an intention on our part to delaypayment.
we remain,yours...
simple and clear style
dear sir,
i am replying to your letter of 15 july asking us to clear our june balance.
i apologize for not settling the account sooner,but due to the unfortunate death of mr.noel,our accountant,we were not able to settle any of our outstanding balances.
please find enclosed our check for 620,and accept our apologies for any inconvenience.
yours sincerely,
text c the parts of modern business letters
(a)
(1)
jameson sons ltd.34 madison square
melbourne e.c.2.
australia
tel:…
fax:…
e-mail:…
january 25,20_
our ref..no.…
unit 1 modern business letters 3
your ref.no....
(2)china national light industrial products import export corp.shanghai branch128 huchiu road,
shanghai,china
tel:…
fax:.
e-mail:…
(3)dear sirs,
(4)re:bicycles
(5)one of our customers is interested in your bicycles,particularly model no.pa-18.
please send us a copy of your illustrated catalog,quoting your prices fob shanghai if possible
meanwhile,please indicate the time of delivery you usually offer.
(6)
yours faithfully,
(7)》
jameson sons ltd.
s.f.lover (managing director)
(8)encl.
(b)
一般的商业信函可分为8个组成部分：
l.信头(the letter-head)
发信人的名称、地址和发信日期。目的在于使收信人了解信发自何方、何处、何时，以便复信时参考。用印有信头的信笺写信，信头部分除写上日期外还可以写上编号或查号。
2.封内名称和地址(the inside name and address)
收信人的名称和地址。一般列在信笺的左上方，信头之下。封内名称和地址与信封写法相同。
3.称呼(the salutation)
写信人对收信人的一种称呼。位置在封内地址下，空两行。dear sir或dear sirs用得较多。
4.事由(the subject line)
顾名思义，简单扼要地说明来信事由，一般只写商品名称、数量、信用证或合同号码等。
5.正文(the body of the letter)信函的主体。
6.客套结尾(the complimentary close)
结束信函的一种客套。它应与前面的称呼相一致，如faithfully yours,这是商业信件中常用的客套语，相当于汉语的“谨上”。也可写作“yours faithfully,”或“truly yours,(yours truly,)”或“sincerely yours,(yours sincerely,）”等。
7.签名(the writer's signature)
写信人签名。因签字常常很潦草，为使对方了解签名人的姓名和职位，可以打字
4外贸英语函电
注明。
8.附件(the enclosure)
如信中有附件时，应在左下角注明encl.或enc.,然后详细列明。
此外还有信函经办人代号(the reference notation)、抄送(the carbon copy)和附言(the postscript)等，可根据具体情况酌情列人，均放在信的左下角。
(c)
作为目前高效、快捷的通信方式，电子邮件(e-mail)的语言和文体适应了现代生活和现代商务快节奏的特点，形成了其独特的语言文体特征，这主要体现在：
1.结构更加简明，重点更加突出。省掉了信头、日期、封内地址，事由放到了“主题”一栏。
2.语言更加自然和口语化，多用短句，使内容更加简明、易懂。
3.用词更加简略，多用“common words'”,甚至大量使用“colloquial words”。
当然，跟其他所有书面沟通形式一样，其文体和语言会因不同交际对象、交际场合而发生变化，写作者应视具体情况而定。
new words expressions
lifeblood n.生命线
clear one's account结账
coordinate v.协调
trace v.跟踪，查询
ultimate success最终成功
commitmentsn.所承担的义务
eliminate v.根除，杜绝
in connection with与…有关
enquiryn.询购，询盘
outstanding a.未付的
offer n.v.报价，报盘
profuse a.毫不吝啬的
ordernv.订购，订单
demise n.死亡
complicate v.使复杂化
take pleasure in乐于（做）
to be liable to易于…的
indebtedness n.负债
facsimile (fax)n.v.传真，发传真
inconvenience v,n.(使)不便
on the web在互联网上
balance n.收付差额，余额
e-commerce电子商务
illustrated catalog附有插图的目录
pompous a.浮夸的
time of delivery交货期
to beg to acknowledge receipt of承认收到
indicate v.指出，表明
inst
（=this month)本月
delivery n.交货
notes
1....which is actually an exact copy of a document,a picture or a piece of writing sent orreceived by an electronic system using telephone lines.
(传真)实际上是文件、图片、书信等的一种影印本，通过使用电话线的电子系统收发。fax(facsimile的缩写)n.摹真本；传真v.发传真
unit 1 modern business letters 5
sent or received by·是过去分词短语，在句中做后置定语。
2.at the moment,the e-commerce involves offering,ordering,enquiring,payment andcomplaint,etc.
目前，电子商务涉及报盘、订购、询盘、支付、索赔等。
3.but due to the unfortunate death of mr.noel,our accountant,we were not able to settleany of our outstanding balances.
但是，由于我们的会计诺埃尔先生的去世，我们所有的余账均未结。
due to(由于)是外贸函电常用语，也可以说owing to/on account of/because of/as aresult of/thanks to等。要注意的是，它们都是介词短语，其后只能接名词。而because,since,as,for(因为)等是连词，其后要接句子。
4.please find enclosed our check for 620,and accept our apologies for any inconvenience.随函寄去620英镑支票一张，请查收。对所造成的不便请接受我方歉意。enclose是“随函寄，附寄”之意，在外贸英语函电中往往倒装使用，如：
enclosed is a set of sample cuttings.随函寄去剪样一套。
enclosed please find our price list.随函寄去我方价目单一份，请查收。
5.one of our customers is interested in your bicycles,particularly model no.pa-18.
我们的一个客户对你们的自行车感兴趣，特别是pa-18型。
particularly ad.特别地；尤其(=especially)
the last thing we want to do is to disappoint a customer,particularly an old customerlike you.
我们最不愿做那些使顾客失望的事，特别是像您这样的老顾客。
thank you for your letter of may 10,in which you gave us a nice market survey,especially(or particularly)the price situation estimated from different sources of supply.
贵方5月10日函悉。信中对市况做了详尽的调查分析，尤其是根据各方供应情况对价格趋势所进行的估计。对此我们表示感谢。
6.please send us a copy of your illustrated catalog,quoting your prices fob shanghaiif possible.
请寄给我们一份附有插图的目录。如有可能，请报来你们的fob上海价。
fob(=free on board)是国际贸易价格术语，表示“（装运港）船上交货价”，有时也称“离岸价”。
key words
economy n.
1.节约；节省
they will have to practice strict economy if they are to survive the recession.
2.经济；经济情况；经济结构；经济体
6外贸英语函电
our national economy is growing rapidly.
we have a healthy and vigorous economy.
the wto (world trade organization)now represents about 142 economies.planned economy计划经济market economy市场经济national economy国民经济collective economy集体经济economies of scale规模经济trade vi..经商；做买卖
l.trade with与…做生意
we trade with other countries on the basis of equality and mutual benefit.
2.trade in经营（商品)
they trade mainly in light industrial products.
n.
1.贸易；买卖
our foreign trade is expanding day by day.
2.手艺；行业
how long did it take you to learn your trade?
the students can be trained for many trades.market n.
1.市场
the market determines what goods are made.
2.市价；行情
your price is out of line with the market.
the market is strengthening.
3.销路
there is no market here for such goods.4 be in the market for.…想要购买…
they might be in the market for sophisticated equipments.
5.come to(into)the market上市
we'll contact you as soon as the new crops come to the market.
v.销售；推销
this product is being marketed in all european countries.marketing n.营销；营销学
market(be)firm with an upward tendency市场坚挺，有上涨趋势market(be)weak with a downward tendency市场疲软，有下跌趋势market(be)brisk市场活跃
market(be)dull市场呆滞
market(be)uncertain市场不稳定
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